Friday, February 18, 2005

Copywriting thru Podcasting

Back in October, when I first heard about 'podcasting' from Paul Jones at iBiblio, who by the way, is still blown away by my conversation with Red Hat co-founder and owner of the CFL Hamilton Tiger Cats about CFL play...Hey, Dieter Brock was the "True Mad Blue Bomber"...After my conversation with Paul, I knew that it was only a matter of time before the ad world would start building brands through podcasts...

Well, Hit up Josh Rubin's Random Culture today. He has a great podcast from iPodder.org called "American Copywriter" from creative copywriters, John January and Tug McTighe, from Sullivan, Higdon, and Sink out of Kansas City...Check this out...Use Podcasting to build brands. These two get the podcasting idea, and they're on point. Listen to their Harley Davidson example. Great call fellas...

Streamin',
IronDog

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