Launching D-Wade
Seems like a new athlete is launched as a brand every three years...
Well, the brand called of Dwayne Wade seems to be sticking upon the minds of consumers. Check out this article from BusinessWeek.
A lot of marketers don't believe that a superstar from a team sport can become a great brand marketer. However, basketball players are different cases. They're faces are seen throughout a game, and their highlights and performaces are shown more frequently than NFL, golfers, tennis, or MLB players.
Despite what Steve Zucker believes in the article, I believe Wade is aligning himself with emerging brands.
Converse has been rattling the cages in terms of re-marketing the Converse brand. Check out the site, here. Informative, simple and tasteful...yet solid. And, if Zucker hasn't noticed, T-Mobile Sidekicks are steamin' in the minds of teens and youth. (Personally, I love the Sidekick, and it's a damn shame that Verizon doesn't offer it. Right now, I'm stuck on the 'Q')
With that said, my original thoughts about Wade pulled me toward a Donovan McNabb comparsion. Great guy and team player from Chicago, who with a quiet demeanor, enters into the hearts of the mainstream crowd. Yet, as he grows older, he fades away from the edge.
However, with D-Wade's emergence in Miami and with his flashy game, I believe he's here to stay. He's a great guy with class, plus he has a game that could adapt to playing over 15 years. Bottom line - his game is nice!
Right now, I'm dying to see how Google aligns themselves with Wade by creating a site that will be easily targeted for "dialogue marketing." According to the article, fans will get a customized mix of e-mail, sports news feeds, flash games, and promotional messages.
My first thoughts are - why wouldn't it work?
If Google has the concepts and plans available for big-game advertisers, why not for an athlete who partners himself with major brands such as Converse, T-Mobile, Nike, or Apple. Is a hot athlete different than marketing a hot product like a MP3 player or a hot fashion brand.
A tool like UberChannel could easily aggregate all of the photos, videos, and info for a player, team, or entity, and believe me, for someone with my fantasy fix...I need the info...immediately.
Here's to hoping that the launch for Dwayne Wade is high, high...high. Not bad for a kid from the South Side of Chicago.
P.S. D-Wade knows how to 'mack, and he rocks the black chucks...That spread in GQ is tight-tight. I have mad respect for the Black Chucks with the grey sweatpants and sweater...Much respect.
South Side - Do or Die...,
IronDog
Well, the brand called of Dwayne Wade seems to be sticking upon the minds of consumers. Check out this article from BusinessWeek.
A lot of marketers don't believe that a superstar from a team sport can become a great brand marketer. However, basketball players are different cases. They're faces are seen throughout a game, and their highlights and performaces are shown more frequently than NFL, golfers, tennis, or MLB players.
Despite what Steve Zucker believes in the article, I believe Wade is aligning himself with emerging brands.
Converse has been rattling the cages in terms of re-marketing the Converse brand. Check out the site, here. Informative, simple and tasteful...yet solid. And, if Zucker hasn't noticed, T-Mobile Sidekicks are steamin' in the minds of teens and youth. (Personally, I love the Sidekick, and it's a damn shame that Verizon doesn't offer it. Right now, I'm stuck on the 'Q')
With that said, my original thoughts about Wade pulled me toward a Donovan McNabb comparsion. Great guy and team player from Chicago, who with a quiet demeanor, enters into the hearts of the mainstream crowd. Yet, as he grows older, he fades away from the edge.
However, with D-Wade's emergence in Miami and with his flashy game, I believe he's here to stay. He's a great guy with class, plus he has a game that could adapt to playing over 15 years. Bottom line - his game is nice!
Right now, I'm dying to see how Google aligns themselves with Wade by creating a site that will be easily targeted for "dialogue marketing." According to the article, fans will get a customized mix of e-mail, sports news feeds, flash games, and promotional messages.
My first thoughts are - why wouldn't it work?
If Google has the concepts and plans available for big-game advertisers, why not for an athlete who partners himself with major brands such as Converse, T-Mobile, Nike, or Apple. Is a hot athlete different than marketing a hot product like a MP3 player or a hot fashion brand.
A tool like UberChannel could easily aggregate all of the photos, videos, and info for a player, team, or entity, and believe me, for someone with my fantasy fix...I need the info...immediately.
Here's to hoping that the launch for Dwayne Wade is high, high...high. Not bad for a kid from the South Side of Chicago.
P.S. D-Wade knows how to 'mack, and he rocks the black chucks...That spread in GQ is tight-tight. I have mad respect for the Black Chucks with the grey sweatpants and sweater...Much respect.
South Side - Do or Die...,
IronDog
0 Comments:
Post a Comment
<< Home