Monday, March 06, 2006

Queen City Bringing It Home

Kudos to Queen City for landing the NASCAR Hall of Fame today...

Charlotte pulled in the NASCAR Hall of Fame today. Check out the details here.
Now, the question for the Charlotte City Council is how to drive traffic to a revitalized downtown from the Hall. There is absolutely no question as to how valuable will a NASCAR Hall of Fame be to the local economy. This is going to be a major traffic and revenue generator for a long time.

Great land...Major Kudos to the Charlotte City Council.

Now, where do you place the Hall? Do you put it near downtown to create a spill-over into the entertainment venues, restaurants, and public spaces? Do you put it off one of the interstates for parking the parking demands of weekend traffic and the RVs of the NASCAR fan base? Do you want a track as an exhibit? How big should the Hall be?

Here's an interesting tidbit from the article above.

“This is going to be the most technologically advanced hall of fame that has ever been created in all sports," City Council Chairman, Brian France said. "We’re going to have a lot to be proud of in the future

Im looking forward to the experential marketing methods that are going to be implemented. NASCAR is quite innovative with creating new marketing plans to reach their consumers while respecting their fan base.

Here are my questions. With an interactive exhibition space, how much space are you going to need? What ancillary properties are you going to develop to support and grow with the Hall? How are you going to deal with noise from engine exhibits?...By the way, wouldn't that be a cool exhibit? Compare engines from the '60 dirt tracks to the roaring engines of today.

The Council, along with Mecklenburg County commissioners and the Charlotte Regional Visitors Authority, must give final approval to any plan. Nail it down...Kudos to NASCAR for keeping the roots of NASCAR in it's original home. Way to recognize your roots.

Vroom,
IronDog



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