Response toThe 'Nike Dunk' in '06
Every time the heat starts coming off the road with new designs, I get a few emails about my article 'Preservation of the NIKE Dunk' that was featured in the summer issue of Sneaker Freaker Magazine in 2004.
My view is this on the new Dunk designs. Rock 'em..I'm not hatin' on your style.
However, I just want the sneakerheads to realize what really made the shoe special and how the customization centered around teams and college basketball not...Pharrell, Nelly, or other cornballs over the past few years.
I have to admit that I can be as attached to the old school like John Chaney. With that said, I certainly, don't ever want to be the guy who continues to caught in a time warp oohhhing for the days of past. However, before I wrote the piece, I never thought the shoe was given respect for what it was...An incredible basketball shoe solely designed and customized for incredible college basketball teams of the mid-80s. And I didn't want the legends who made that shoe special to fade away.

The Dunk was neither a skateboarder's shoe nor was it a glam shoe. The Dunk was and is a baller's shoe. The Dunk had respect than the Jordan or even a year later with the Revloution or the Assault because the shoe centered around the close-knit community of Nike's NCAA, AAU high-school, and camp sponsored teams. The Dunk was a team shoe.
If you were wearing that shoe, you either had major game or a major 'jones' for the school that the colors represented. If you were rocking the Dunk, you better have an elite level game, know someone who does, or have at least have a roundabout knowledge of those colors, because you were the dork who burns mad loot trying to be a baller.
Keep in mind that guys such as Antoine Joubert, Matt Roe, Walter Berry, or Matt Brust are the original artists of that shoe because they rocked them on the floor when it counted. I also don't believe that with eBay, sneaker boutiques, and hundreds of media channels that it will always be a challenge for Nike to create that secret cocktail of buzz, focus, magic, and exclusivity around a shoe in college basketball again.
That concoction of marketing and mythology is what made those shoes so dope, not the colors.
So, change it up...
What I would love to see is a new shoe model other than the AF1 or the Dunk be adopted by artists and sneakerheads as a design template. The FC Brasils are incredible...I love the Nike URLs and I love the new Free designs. Push the customized designs into the newer models. The technology is better and you can express your creativity with a shoe for....Today.
Now don't get me wrong. I can see the flip side...Just look at the case of customizing classic cars. Muscle car designs from the '70s are incredibly unique and fun. I can easily see how the argument can be swayed the other way of tricking out the designs of the past.
However, when it comes to my tastes for shoe models such as the Dunk or the AF1, I sway toward the belief that the shoes are built for the game and the myths centered around the teams of the time. That's why my preference would be to innovate around the new models and the modern issues...Leave the old ones alone. Show me the style on a shoe built for gamers of today.
Just remember...The shoe is built for 'Team'. As long as the Dunk is built around a 'team' essence, then I'm down with any design.

Let's Go Redmen,
IronDog
Nike Dunk
Sneaker Freaker






