I've been a big fan of apohenia for some time...
For those who don't know what or who "apohenia" is
... "Apohenia" is the tech and culture blog authored by online social networking extrodinnaire, Danah Boyd, who is a P.H.D. student at Cal Berkeley.
As a guest of SILS, she stopped through Chapel Hill yesterday and spoke at Dey's Hall's Toy Lounge on campus.
Boyd is a major gamer due to her blogging prowess. Yet, after seeing her speak in person, you realize that her game is not ruled by blogging but nurtured by a passion for what people, in particular, teens are creating through online social networking. She understands how people and teens are relating to each other online...It's no wonder why she is part of Yahoo University's Social Research team at Cal...She's gets it.
In her talk, she explained how people are transferring their online representations of the self to the people they know through online social networks. With an online profile, people are simply transferring physicality to the oline world. Just as people have adopted fashion, music, or political beliefs as their own to express themselves in physical and real life, people have created virtual extensions of themselves in the online world.
Boyd explored the issues of what people are doing online. She explained that people or 'teens' are presenting themselves to the communities that they inhabit. As she stated...with
Fred Stutzman's head nodding up and down in the front row..."People are into building 'cred' with friend and contact lists, and they're only trying to fit in with the peers and social environments where they exist"
She then touched on the questions of why it's a problem for people to be freaked out about how people are presenting themselves and interacting with communities online. With the media's blaring about individual cases of online predators and content issues, Boyd used her research on teens to depict what's happening.
Boyd finds that teens are creating a check and balance process among themselves in their communities. "When people break norms, the issues are discussed." That's good if you're fearing your teen is left alone in cyberspace.
With the amount of time teens are interacting with each other's online profiles and their online communities, they're actually creating safeguards for themselves and their communities.
She's right. Look at how teens will create safeguards for themselves in public. If they're hanging as a team at a IHOP or at a mall...They always look out for each other.
After her harrowing descriptions of how teens are addressing online predators and the dangers that are happening 'offline', she presented a solid argument to present local authorities a limited presence to investigate online behavior. However, I am glad that her research is discovering that despite what the mainstream media reports, teens can find more potential for harm in the 'offline' world through alcohol, drugs, and unsafe sex 'offline' than they can relating to each other and surfing through links 'online.'
**(Note: For marketers, heeding that statement could be good news...Just remember though when you're targeting online communities, how corny you could make your brand appear to them. Just because you market a product online, doesn't establish your product as cool...You better have an identity.
Boyd also made another solid point that could be heeded to behavioral targeting for marketers.
People are misleading in their information provided in online profiles. She believes information could be more than lightly skewed because people are putting in random numbers and places for categories such as 'Age' and 'Location.' After all, how many MySpace profiles have you seen with 'Age: 71', 'Location: Zimbabwe'...I only have to look at my own job description on MySpace. My 'Occupation' currently states 'Trainer/Cut-Man for Ken Norton' right now....She touches on a very good point.
Check back in for more. I'm on with this stuff...**
All said, a great conversation created at Toy Lounge...Leave it up to SILS and the people of ibiblio to pull online gurus into Chapel Hill...Another great guest and by the way, a good spot to have a lecture in the Hill. Nice choice.
As for 'Apophenia', you can tell that she doesn't just read her stuff in the
NYTimes and spouts off about teens and online behavior...She's lives the culture, and she relates to how people are interacting online. More importantly, her research is important because a major portion of the future in online behavioral patterns lie in the work created by the youth and teens of the world.
Be sure to check in at her blog.
By the way, check out her posts of what's happening at Facebook. She made a great post on the Facebook's move of feeds. She uses a great anology by comparing the uncomfortability that people are encountering in their new Facebook profiles to the embarassment people find when the music is turned down at a party and they're left shouting out a statement that shouldn't be heard by everyone...Good comparsion.
Big-Ups to Berkeley.
Telegraph Ave., IronDogUNC Chapel Hill SILSDanah Boyd